As the Director of Growth & Product Marketing at SpotDraft, Udit Misra leads the Product-Led Growth (PLG) and Product Marketing initiatives for the AI-powered contract automation platform. He joined SpotDraft as the first Product Marketer, establishing and scaling the Product Marketing function, managing a team of 4.
Udit boasts a robust background in growth marketing, online marketing, and analytical skills, which he leveraged to devise and implement effective PLG strategies, driving user acquisition, activation, retention, and expansion. Some of his key achievements include launching a Free Trial, a Referral Program, and a User Onboarding system, as well as developing the company's narratives, messaging, and positioning for strategic customer segments. He also utilized user research and product usage data to gain insights into customer needs and inform growth opportunities.
Prior to SpotDraft, Udit served as the Product Marketing Lead at On Deck, where he owned product marketing for the professional networks, leading GTM efforts and product development cycles. He also gained experience in growth teams at JioSaavn and Busuu.
Udit holds an MBA degree from the Judge Business School, University of Cambridge, where he specialized in Marketing. He also has a BA/LLB Hons. degree from the National University of Juridical Sciences, Kolkata, and a CORe: Credential of Readiness from Harvard Business School Online.
