D2C Fellowship

Reaching the Billion+ Indian Consumers
Existing Network Capital Subscribers can enrol in the fellowship for $5. Please write to us for the code.


April 16, 2021


April 25, 2021
The D2C Fellowship will unlock the world of going direct to the consumer for new age brands. It is specifically designed for 
  • Investors looking to deepen their understanding of the D2C space.
  • Founders seeking mentorship. Arjun and Trisha are also angel investors so you never know.
  • Professionals working in in industry - FMCG, Tech, Agri, Medtech etc.
  • Creators looking to shape direct relationships with their community members and build subscription based models/explore alternate business models.
The fellowship will combine broad frameworks for scaling with practical insights from case-studies of successful D2C companies (including Dr. Vaidya's: New Age Ayurveda). 

Introducing Trisha & Arjun

From a team of 6 people four years ago to a family of 70+ products, 140+ team members, and 1 million+ customers - Arjun and Trisha built a solid company. This is how things got started -  

In October 2016, Arjun quit his job in private equity to take on the 150-year-old family legacy of Ayurvedic formulations that his grandfather left behind. Dr. Vaidya’s successfully repackaged the ancient Indian science of Ayurveda and emerged as India’s largest Ayurveda brand online. As the Chief Operating Officer, Trisha scaled the brand across the length and breath of the country. She leveraged her finance experience across Goldman Sachs and impact investing in London and Mumbai to bring rigor to the business. Her role was pivotal to Dr. Vaidya’s reached 1m+ consumers across 500+ cities and 16,500+ pin codes in India. 

Through the journey, Arjun was also the first Ayurvedic Entrepreneur to be featured in the Forbes 30 Under 30 Asia List for and Business World 40 Under 40 List! Dr. Vaidya’s also won Youth SMB of the Year from Amazon and the Retail Startup Award from the Retailers Association of India. In June 2019, Dr. Vaidya’s partnered with the USD 4b RP Sanjiv Goenka Group and has now been acquired by the group – making it one of India’s first successful D2C exits. 

What will the fellowship include?

Live expect session

1:1 mentoring

Capstone project


The fellowship journey

Live faculty sessions for the fellowship will be held on April 16 to 18 and April 24 - 25. Slots for the 1:1 mentoring sessions will be shared with the fellows. 

Capstone will be conducted between April 18 to 25.
The fellowship modules include
  • Why D2C? What is D2C?
  • Product, Product, Product 
  • The Brand is a Being
  • Customer Acquisition and Marketing
  • Website, Storefront and 3P Channels
  • Customer is King – Retention, Insights and Customer Service
  • Ops Can Kill You – Efficient Operations in D2C
  • Building an Organization for Scale: Team, Culture and Hyperscaling

For any further questions please write to us at varya@networkcapital.tv
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