Understanding Social Change & Social Networks

Professor Damon Centola

About this masterclass

The power of weak ties and network redundancy

The journey of combining philosophy, physics and network sciences to study social change.

Understanding the growth story and network effects of twitter and clubhouse

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Damon Centola is a Professor in the Annenberg School for Communication, the School of Arts and Sciences, and the School of Engineering and Applied Sciences at the University of Pennsylvania, where he is Director of the Network Dynamics Group and Senior Fellow at the Leonard Davis Institute of Health Economics.

His research addresses social networks and behavior change. His work has been published across several disciplines in journals such as Science, Proceedings of the National Academy of Sciences, American Journal of Sociology, and Journal of Statistical Physics.

Before coming to Penn, Centola was an Assistant Professor at M.I.T. and a Robert Wood Johnson Fellow at Harvard University. His speaking and consulting clients include Amazon, Microsoft, Apple, Cigna, the Smithsonian Institution, the American Heart Association, the National Academies, the U.S. Army, and the NBA. Popular accounts of his work have appeared in The New York Times, The Washington Post, The Wall Street Journal, Wired, TIME, The Atlantic, Scientific American, and CNN.