About this masterclass
Nuances of creator and content driven digital marketing
The art of building your online presence and audience
Insights on growing as a content creator and trends for the creator economy
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Prof. Seema Gupta
Dr Seema Gupta is a Former Professor of Marketing at IIM Bangalore. She is also a corporate trainer, consultant, and a speaker. She is the author of the popular textbook Digital Marketing published by McGraw. Her book is used by many top B schools in India. She has also authored a book How People Buy Online published by Sage. She has published papers in reputed international journals such as Information Systems Research and Journal of Marketing Theory and Practice. She has presented papers in conferences across the world. She is the winner of the prestigious EFMD Best Global Case Writing Award and ISB-IVEY Best Case award.Prior to IIM Bangalore, she worked with Mudra Institute of Communications Ahmedabad and RPG Group. She is often quoted in national media such as Economic Times, Brand Equity, Financial Express and Rajasthan Patrika.