How to Change

Dr. Katherine L. Milkman | Wharton Professor
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About this masterclass

How giving advice to others helps us more than it helps them

The importance of setting ‘flexible’ goals.

Forgetfulness and the art of avoiding everyday errors.

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Katy Milkman

Katy Milkman is the James G. Dinan Professor at The Wharton School of the University of Pennsylvania, host of Charles Schwab’s popular behavioral economics podcast Choiceology, and the former president of the international Society for Judgment and Decision Making. She is the co-founder and co-director of the Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change whose work is being chronicled by Freakonomics Radio. Over the course of her career, she has worked with or advised dozens of organizations on how to spur positive change, including Google, the U.S. Department of Defense, the American Red Cross, 24 Hour Fitness, Walmart and Morningstar. An award-winning scholar and teacher, Katy writes frequently about behavioral science for major media outlets such as The Washington Post, The New York Times, USA Today, and Scientific American.

Her bestselling book How to Change: The Science of Getting From Where You are to Where You Want to Be is now available. She earned her undergraduate degree from Princeton University (summa cum laude), where she studied Operations Research and American Studies and her PhD from Harvard University where, she studied Computer Science and Business.