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Dilip Cherian | India’s Image Guru 
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Dilip Cherian

Dilip Cherian, who is widely regarded as the ‘Image Guru’ of India, is the co-founder of Perfect Relations, which is South Asia’s largest Image Management and public affairs consultancy group for the last 20 years, with more than 17 offices in India and across South Asia.

Dilip pioneered the concept of ‘Image Management’ in the country. He is also a valued political advisor and a practising lobbyist of repute. Dilip started his career in Government, where he was Economic Consultant to the Ministry of Industry, Bureau of Industrial, Costs & Prices (currently known as Tariff Commission), and went on to become the editor of Business India – India’s leading business magazine. Subsequently, he was designated as the Co-Founder and Business Editor of The Observer of Business & Politics, one of India’s largest business dailies.

Dilip was recently elected to IPRA’s (International Public Relations Association) Global Council as the India Council Member for a two-year tenure, during which he plans to focus on raising accountability and evaluation norms while promoting the profession in developing member countries. He is also the Indian partner with one of the world’s leading communication consultancies, Baird’s CMC and a regular speaker at international forums organized by the world’s top network for PR firms called Public Relations Global Network.

Apart from being a board member of many international firms, Mr. Cherian is a visiting faculty in many universities of repute; he recently addressed students at the London School of Economics and IIM Ahmedabad on Public Policy and Communication in emerging markets.

To help India’s public relations industry (where the five companies he chairs are among the biggest players in the industry), he helped found the Perfect Relations Centre for Image Management Science (PRCIMS), a premier research and training institute, to mentor, train and nurture young talent.
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